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      John Appleby

      John Appleby leads Avantra as the Chief Executive Officer. Prior to Avantra John serve as the global head of DDM/HANA center of excellence at SAP and as the global head of SAP HANA solutions at Bluefin Solutions, subsequently acquired by Mindtree. John is a recognized thought leader in the SAP market and was part of SAP’s mentors’ group. John holds an MA in computer science from the University of Cambridge.

      The silent engine: Driving SAP excellence with precision and insight

      SAP is often seen as the sleek, powerful race car, capturing attention and driving business forward. But just as in motorsports, success isn't solely about the car on the track. It's about the sophisticated technology and dedicated teams working behind the scenes to ensure peak performance, reliability and efficiency.

      RISE with SAP FAQ - update

      My last thoughts on this blog were published some two and a half years ago, and the topic of RISE...

      The rise of hybrid - launching Avantra editions

      When we introduced Avantra Enterprise edition in 2021, we envisioned a world where we could...

      Act now on SAP automation and escape the automation paradox

      In the last few weeks, I have had a number of conversations with customers about what we have come...

      Don't pay the price for not automating SAP operations

      At Avantra, we always comment that the customers who need us most are too busy to meet with us. It...